Gauden Beer 2016 – Launching Campaign

THE INTRODUCTION

Gauden Schwarzbier is a German black beer produced in Vietnam, serving in beer bars in urban areas (Central and South Vietnam) Since Vietnam’s beer market is competitive with many famous beer brands, our client needed a smart brand strategy that help make Gauden really stand out from other competitors. By creating a consistent brand theme and communication style combined with insightful usage of social media, we successfully built up a successful media buzz for the brand, making Gauden becomes a part of Saigonese and amplify the brand’s bold “we culture”.

THE RESULT

Over 4M organic views and being shared 27K times. Mentioned by famous entertainment Facebook pages and major presses.

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PR coverage, Vietnamwork link and official registration website

Users-generated content to prove how they understand the bear and the brand spirit.