Canon Fashion Me Run

THE CHALLENGE

As we all know today the world isn’t a perfect place for a good camera anymore. Professional cameras are considered inconvenient and geeky while smart phone cameras are becoming more mainstream.
So how can we help a great brand like Canon create more impressions and convincing reason-to-buy in younger Vietnamese audience?

THE SOLUTION

To combine 02 trendy things that young people are looking for: Running and Fashion, we created The Fashion Me Run campaign as an annual event to appeal to Vietnam’s trendy, youthful, mobile-first generation.

Online registration and event materials

Live event