Particular to every last detail, nothing below standard ever entertained as a thought or accepted when it comes to execution.
The art of being an Art Director is to fight against everyday mediocrity and to never accept 'Normal' as a standard.
True Art Directors fall by their sword, to fight for beauty and precision. Bring them to the battlefields and watch them fight with style.
Never fight with a copywriter, with quick-wit and the wave of a pen paper, they will cut you down mid-sentence.
Copywriters paint emotions with the twist of a phrase and the art of simplicity. They can make you cry sweet bitter tears, LOL and share things online, you never thought you would.
But they know the power of their words, so best keep them on your good side.
To achieve this is easy, just make sure their coffee pot is always full.
A spoonful of sugar helps the medicine go down. And accounts are masters at sugar coating anything last-minute or dressing it up in a new way, so it’s easy to digest for both client and Creative Director.
Apart from turning anything bitter into sweet, they are masters of folding the same thing different ways, like an origami artist with the truth.
The account suit may have 99 problems but finding a new way to dress the truth, is never one.
The planners north star is to find the context of the argument and execution that makes sense and shines bright for all.
Sometimes it’s so easy for them to see it, they just have to part the clouds so everyone else can too.
Capable of silencing a board-room with a tumble-weed joke or uniting different parts of the world on a con-call, inevitably after a late fluorescent night chat, the direction becomes clear and a path is chosen for all.
Fixating on a screen for days, looking for patterns and similarities, the coder can sit locked away in their own world and yet be in close proximity to other office staff.
Many are border line genius, warriors in their own right and online e-sports clan of course.
Yet the coder and digital mastermind will never reveal what’s truly happening in their mind, it’s too complex for you to understand of course.
