Canon Fashion Me Run
THE CHALLENGE
As we all know today the world isn’t a perfect place for a good camera anymore. Professional cameras are considered inconvenient and geeky while smart phone cameras are becoming more mainstream.
So how can we help a great brand like Canon create more impressions and convincing reason-to-buy in younger Vietnamese audience?
THE SOLUTION
To combine 02 trendy things that young people are looking for: Running and Fashion, we created The Fashion Me Run campaign as an annual event to appeal to Vietnam’s trendy, youthful, mobile-first generation.
![](https://www.april.com.vn/wp-content/uploads/2019/07/image-4.png)
Online registration and event materials
![](https://www.april.com.vn/wp-content/uploads/2019/07/image-5.png)
![](https://www.april.com.vn/wp-content/uploads/2019/07/image-6.png)
Live event
![](https://www.april.com.vn/wp-content/uploads/2019/07/image-7.png)
![](https://www.april.com.vn/wp-content/uploads/2019/07/image-8-1024x364.png)
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Client
CANON VIETNAM
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Date
2018
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Kind
Integrated