NUMBER 1 INTEGRATED CAMPAIGN

THE INTRODUCTION

Number 1 Energy Drink is a popular soft drink across Vietnam. However the brand started to lose the connection with young customers in the age of smartphones and urbanization.

THE IDEA

The first time ever in Vietnam, we held a Paintball Shooting campaign where Number 1 fans can attend through several rounds including mobile registration to get to the final. The campaign generated numerous great energetic footages and fans appreciation.