When Age Is Just a Number

Dao Tien Group is known as a famous cosmetics import company in Vietnam. In 2018, the company decided to launch a new retail brand, Vada – with its first store in Ho Chi Minh City.

In the context where spa and skincare services are still considered “luxury” in Vietnam, the challenge for April is to transform skincare into a daily joy that every woman deserves. “Beauty comes from the skin” is the starting idea for Vada’s campaign. Understanding Vietnamese women – who always look younger than their actual age, along with appropriate storytelling, has led to the campaign’s success.