Canon Business Solutions Thematic Campaign 2019

THE CHALLENGE

We work with Canon Vietnam to reposition their business products into business solutions. This new approach requested a more insightful way of communication to attract the attention and interest of business owners and operation managers.

THE SOLUTION

Reposition all Canon Business Products into “The Solutions For Business Improvements”. -Create a thematic campaign with the call-to-action “Smart Investment Empowers Your Business” that combine digital advertising and editorial articles to  generate awareness and recruit lead forms.