Circa 2016, Co.opSmile differentiates itself from the saturated market by one big vision: to contribute to the local community’s joy and growth as a close member of the neighborhood . This philosophy of the “convenient store of happiness” is reflected in their business strategy and customer services.

In collaboration with Co.opSmile, April helped bring the brand value closer to their audience through a short digital film surrounding the theme of everyday happiness sparked by the genuine interaction between the employees and customers.

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