Caryn: From Love to Pride

Caryn is the number 1 adult diaper brand in Vietnam and inherits the philosophy of Japan's number 1 brand, Lifree: supporting people to live their own healthy life regardless of age. Caryn aims higher, toward a future with zero bedridden elderly, by encouraging mobility based on Unicharm Japan's care model, and wanted a long-term social plan to carry this meaningful message.

FROM LOVE TO PRIDE

Our parents and grandparents often share proud stories of their past. The idea created a platform to relive those glorious years, connecting naturally with the brand tagline "Loving lives": caregivers show their love and pride, and the elders find more joy in life with their children. A photo contest, "In the past, our parents…", invited people to share photos of their parents with real stories, alongside engaging comics.

SENDING WISHES, RECEIVING GIFTS FOR HEALTH

At Lunar New Year, a contest encouraged children to write wishes for their grandparents and parents, with gift promotions woven into health knowledge content and minigames.