Dr. Thanh Digital Films

HOT STREET

With its main benefit of "cooling the body" as a healthy drink, the brand had not attracted young consumers and was gradually losing market share. Internal heat can come from "mental heat" as well as "physical heat": how could we combine the two to win younger customers?

THE BRIGHT LOVE STORY OF CHÍ PHÈO AND THỊ NỞ

A musical reinterpretation of the classic "Chí Phèo", an advertising approach never done before in Vietnam.