Number 1 Energy Drink

NUMBER 1 FRUIT COMMERCIALS

The challenge: advertise two flavours of the carbonated energy drink, lime and strawberry, in a youthful, energetic commercial. The opportunity: carbonated energy drinks are the most popular drink in schools and campuses in Vietnam. How could we turn school life into relevant commercials? The answer: School Basketball, and then Urban Sport, where "Bừng lên điều diệu kỳ trong bạn" (Unleash the magic within you) showed Number 1 Lime & Strawberry igniting the potential of every young person through urban sports.

ANH HÙNG ĐẠI CHIẾN: NUMBER 1 INTEGRATED CAMPAIGN

Number 1 Energy Drink is a popular soft drink across Vietnam, but the brand was losing its connection with young customers in the age of smartphones and urbanisation. For the first time in Vietnam, we held a Paintball Shooting campaign where Number 1 fans competed through several rounds, from mobile registration to the final. The campaign generated plenty of high-energy footage and a strong fan response.