Tiara Plus+ Relaunch

A late entrant in a soybean-oil category where the leading rival owned "for a healthy heart", Tiara relaunched with new packaging and its MCT innovation: "Tiara with MCT – double benefits for the heart", under the tagline "Tốt cho máu – Lành cho mạch", with key visuals, POSM, a media strategy and an online film.